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Customer Support & CX

Freshdesk set up to reduce tickets, not just answer them faster

Freshdesk Implementation & Support Automation. We implement Freshdesk and Freshchat for customer support teams in the GCC: omnichannel inboxes, automation that reduces ticket volume, SLAs, knowledge bases, Freddy AI agents and integrations with your CRM and back-office systems.

Most support teams buy Freshdesk for faster replies. The bigger win is fewer tickets. We configure Freshdesk so that dispatch rules categorise on arrival, skill-based assignment routes correctly, the knowledge base deflects at the point of submission and SLA escalations reach a named person.

Our team has implemented Freshdesk for telecom subscriber support, bank contact centres, retail and e-commerce service desks and SaaS companies, across email, chat, phone, WhatsApp and social channels.

What you get

  • One omnichannel queue for email, chat, phone, WhatsApp and social conversations
  • Dispatch, assignment and scenario automations that cut handling time and improve data quality
  • Knowledge base and Freddy AI bots that deflect repeat questions before an agent is needed
  • SLA policies with escalations that reach a person, not a shared mailbox
  • Integration with CRM, billing and order systems so agents see customer context in one place
Deliverables

What a Freshdesk Customer Support engagement includes.

Channel setup

Email, portal, web chat, Freshchat, WhatsApp Business, phone (Freshcaller or Exotel) and social channels in one inbox.

Automation

Dispatch'r, Observer, supervisor rules, skill and load-based assignment, scenario automations and canned responses.

SLAs & escalations

Multi-tier SLA policies, business hours per region and escalation paths to named owners.

Self-service

Multi-brand portals, knowledge base written in customer language, Freddy answer bots.

Integrations

CRM, ERP, billing, order management and custom APIs through Freshworks marketplace apps or middleware.

Reporting

Analytics dashboards for volume by reason, deflection, repeat contact and agent performance.

Approach

How we deliver it.

Audit

Ninety days of tickets grouped by subject to find the automation backlog.

Design

Channel, group, SLA and automation design with the support leadership.

Build

Configuration, portal and knowledge base build in a sandbox.

Integrate

Connect CRM and back-office systems, test end to end.

Launch

Agent training, cut-over and hypercare.

Tune

Monthly review of deflection and repeat-contact rate.

FAQ

Freshdesk Customer Support: common questions.

Freshdesk is for the people who buy from you; Freshservice is for the people who work for you. If your tickets come from customers, start with Freshdesk. If employees raise requests that need approval, you need Freshservice. Many organisations run both, connected.

Ready to talk about Freshdesk Customer Support?

Tell us what your IT, support or sales teams are wrestling with. We will come back with an approach, a timeline and the people who would deliver it.